Soul - Led Business
“I began to see my business not just as something I ran, but as something alive—a spirit with its own intelligence, its own desires.” - Leigh Rorke
1. What is Soul-Led Business?
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The way we’ve been taught to do business is broken. Hustle harder, work longer, sell more—that’s the mantra. But what if success wasn’t about pushing? What if it was about aligning? About creating something that feels good, flows with ease, and reflects the truth of who you are? That’s the heart of soul-led business.
A soul-led business isn’t just a way to make money. It’s an extension of your soul’s purpose, a way to express your gifts and create something meaningful for the world. It’s business—but on your terms, driven by what feels right, not what looks good on paper.
The Essence of Soul-Led Business
At its core, a soul-led business is aligned with who you are at the deepest level. It’s a business that honors your unique purpose, gifts, and passions. It’s not about doing what everyone else is doing; it’s about doing what feels true to you.
Your soul’s purpose isn’t just about having the perfect career or building a big brand. It’s about living as the fullest expression of yourself. It’s about learning, growing, and contributing to the world in a way that’s meaningful for you. A soul-led business lets you do that—while also supporting you financially.
Soul-Led Business is More than just a Business
Soul-led businesses often bring benefits to the world that go beyond what’s obvious. For example, a client of mine runs a jewelry business. On the surface, you might think, “How does jewelry change the world?” But when you look closer, her business is rooted in ethical sourcing, fair wages, and the intention to create beauty and joy. It supports her employees, her customers, and even the planet in subtle but powerful ways.
A soul-led business doesn’t have to be flashy or world-changing. It just needs to feel right—to honor your purpose, your values, and the energy of those it touches.
Why the World needs more Soul-Led Businesses
The way I see it, businesses like this are the antidote to everything that feels wrong in the world. They create value without exploitation. They make money without sacrificing integrity. And they show us what’s possible when we stop chasing and start aligning.
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Soul-led business is about more than success—it’s about creating something that feels good, serves others, and brings you joy. It’s not the easiest path, but it’s the most rewarding one. If you’ve felt that tug to do business differently, this might be the permission slip you’ve been waiting for. Because when you build a business that aligns with your soul, the rest takes care of itself.
2. My Journey to Soul-Led Business
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I used to think I was failing. As a business owner. As an entrepreneur. As a person trying to make a meaningful difference. I looked around at all the coaches with their glossy brands, their big promises, their ballgowns, and their “10k months,” and I thought, Why does this feel so wrong for me? Why can’t I do it like they do?
I tried to fit in. I tried to sell the way they sold, market the way they marketed, and build what they called “success.” But it felt off—sticky, hollow, untrue. My heart resisted, my intuition recoiled, and my energy dropped.
What I didn’t realize at the time was that my discomfort wasn’t failure. It was guidance. It was my soul reminding me that I wasn’t meant to walk their path—I was meant to create my own. What I’ve come to understand is that my journey wasn’t about achieving someone else’s version of success. It was about discovering what soul-led business looked like for me.
The Struggle of Not Fitting In
The coaching world was a disorienting place for me. Everywhere I turned, I saw the same formula: flashy success stories, promises of wealth, and strategies designed to scale. But I couldn’t get behind the way they operated.
Selling fear, selling fake community, selling impossible promises—it felt like manipulation, and it didn’t align with my values. I didn’t want to lure people in with scarcity or showy numbers. I wanted to create something real. But at the time, I didn’t know how to reconcile that with my desire to “make it.”
So I struggled. I compared myself to others and wondered if I was enough. I wondered if it was possible to be successful without compromising what I believed in. And then, finally, I surrendered.
Coming Back to my Roots
I stopped trying to play the game and returned to what I knew to be true: my work is about transformation. It’s about real, lasting change in people’s lives. My background in therapy, kinesiology, and energy work gave me a foundation that was about healing and integrity, not hustling or flashy marketing.
I started working differently—with the whole person in front of me. Not just their business goals, but their purpose, their energy, and their alignment. I integrated coaching with intuition, strategy with spirit. And it worked. My clients got results. They referred me to others. My business grew organically—90% through word of mouth. No fancy funnels. No exhausting launches. Just the power of deep, transformational work.
One day, I realized: This is enough. I didn’t need the big numbers or the big promises. I needed what felt right for me, what was aligned with my soul. My business wasn’t broken—it was beautifully unique.
The Revelation of the Spirit of My Business
Then came the big shift. I began to see my business not just as something I ran, but as something alive—a spirit with its own intelligence, its own desires. It had been speaking to me all along, nudging me in the right direction when I was too burnt out to keep going. When I was low on energy, clients would cancel or reschedule. When I needed clarity, opportunities would pause.
Was this my higher self? The energy of my clients? The spirit of the business itself? I realized it was all of the above. My business was protecting me, guiding me, waiting for me to tune in and listen.
When I finally leaned in, the messages became clear. My business didn’t want to be like anyone else’s. It didn’t need big numbers to prove its worth. It needed deep connections, intimate work, and an alignment with who I truly was. And as I listened, everything began to flow.
What I’ve Learned about Soul-Led Business
My journey has taught me that success isn’t something you chase—it’s something you align with. For me, success means joy in my work, integrity in my choices, and a business that feels like an extension of my soul.
Now, I help others discover the same. I tune into the spirit of their businesses, helping them uncover the unique path their business wants to take. Because no two businesses are the same, just as no two souls are the same. And when we listen—when we really listen—the path reveals itself.
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Building a soul-led business isn’t easy, but it’s worth it. It’s a process of unlearning what the world tells you about success and trusting that your business, your soul, and your purpose will guide you. For me, it’s meant stepping out of the comparison trap, rejecting the cookie-cutter approach, and embracing the beauty of what feels true. And now, I wouldn’t have it any other way.
3. Why You Need Business Energetics to Grow Your Business
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Have you ever felt like you’re doing all the right things in your business—marketing, selling, showing up—and yet, something still feels…off? Like no matter how hard you try, you can’t quite break through to the next level? This is where business energetics comes in.
Growth isn’t just about strategy and effort. It’s about the energy underneath—the foundation that supports everything you’re building. And when that foundation is shaky, growth feels hard. That’s why I use the CAF-S model: Capacity, Alignment, Field, and Strategy. These four pillars form the energetic blueprint of a thriving business.
The field is the energetic environment around your business. It includes your subconscious beliefs, inherited patterns, and even the energy of those you work with. The field is powerful—it can either support or block your growth. When you address the field, you clear the hidden obstacles that might be holding you back. The field is the energetic environment around your business. It includes your subconscious beliefs, inherited patterns, and even the energy of those you work with. The field is powerful—it can either support or block your growth. When you address the field, you clear the hidden obstacles that might be holding you back. The field is the energetic environment around your business. It includes your subconscious beliefs, inherited patterns, and even the energy of those you work with. The field is powerful—it can either support or block your growth. When you address the field, you clear the hidden obstacles that might be holding you back. The field is the energetic environment around your business. It includes your subconscious beliefs, inherited patterns, and even the energy of those you work with. The field is powerful—it can either support or block your growth. When you address the field, you clear the hidden obstacles that might be holding you back.
Alignment: Are you moving in the Right Direction?
Alignment means everything in your business—your offers, your messaging, your goals—is pointing in the same direction. When you’re aligned, things feel easy. When you’re not, you’re rowing against the current, trying to force things that aren’t meant for you. Alignment isn’t about what’s trendy or what your competitors are doing—it’s about what feels true.
Field: What’s impacting your Energy?
The field is the energetic environment around your business. It includes your subconscious beliefs, inherited patterns, and even the energy of those you work with. The field is powerful—it can either support or block your growth. When you address the field, you clear the hidden obstacles that might be holding you back.
Strategy: The Plan that Aligns with you Energy
When capacity, alignment, and field are in place, strategy becomes clear. It’s not about copying someone else’s blueprint; it’s about creating a strategy that works for you and your business. A soul-aligned strategy feels natural, not forced. It’s the kind of plan that moves you forward without burning you out.
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Business energetics isn’t just a “nice to have”—it’s the foundation of sustainable growth. By focusing on capacity, alignment, field, and strategy, you create a business that doesn’t just survive—it thrives. And when your business thrives, so do you.
4. Why the Coaching Industry is Broken
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I need to say this: the coaching industry, as it stands, is broken. It’s become a space where success is sold as a formula, where promises are made that can’t be kept, and where people are left feeling like failures if they don’t achieve the shiny results they were sold. And for soul-led business owners, this model feels especially out of place.
The Myth of “10k Months”
How often have you seen coaches promising “10k months” or “7-figure years”? It’s everywhere. But here’s the truth: those numbers are meaningless if they aren’t aligned with the person behind the business. What works for one person won’t necessarily work for another, especially if it’s based on a cookie-cutter formula.
The Real Cost of these Promises
I’ve worked with so many clients who came to me after being chewed up and spit out by these programs. They felt like they were broken because they couldn’t hit the numbers they were told to chase. But the problem wasn’t them. The problem was the program.
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The coaching industry doesn’t have to be this way. We can stop selling false promises and start creating real transformation. For soul-led business owners, that means embracing a model that’s about alignment, not manipulation. Because true success isn’t a number—it’s the freedom to create a business that feels like home.
4. Why the Coaching Industry is Broken
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What if your business had its own voice? Its own energy? Its own path? In soul-led business, we don’t just see a business as a set of systems or strategies—we see it as a living entity. And when you tune into the spirit of your business, it can guide you toward the kind of success that feels aligned, fulfilling, and easy.
What is the Spirit of Business?
The spirit of your business is its unique energy. It’s the part of your business that knows what it needs to thrive. It holds the answers to your questions about clients, strategy, and growth. When you align with the spirit of your business, you’re not forcing it to grow—you’re allowing it to unfold naturally.
How to align you Business’s Spirit
Connecting to the spirit of your business starts with listening. Set aside time to tune in, ask questions, and be open to the answers. What does your business need from you? What direction does it want to take? The answers might surprise you, but they’ll always feel right.
The Benefits of Alignment
When your business is aligned, everything flows. The right clients show up, opportunities come easily, and growth happens without the usual struggle. Alignment doesn’t mean there won’t be challenges, but it does mean you’ll face them with clarity and confidence.
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Your business has a spirit, and it’s waiting for you to listen. When you align with its energy, you’ll discover a path that’s uniquely yours—one that leads to success, joy, and impact. And isn’t that what we’re all here for?
